Tuesday 7 February 2017

Selection of Gold Chains - Fraser Ross - Chain Me Up

Fraser Ross started out as a simple online retailer that stocked a small selection of gold chains. As you can see we’ve definitely come a long way since then! We now offer hundreds and thousands of different designs of gold and silver chains, charms and other beautiful pieces; and we continue to add more and more stunning pieces every day.


The challenge Ross Fraser, the founder of Chain Me Up and Fraser Ross faced was offering affordable yet high quality jewellery to family and friends. After the request came flooding in, he could barely keep up with demand and then decided that he would begin his own precious metal company, and this birthed Chain Me Up. Chain Me Up was later rebranded as Fraser Ross in 2010.


With a new name and a fresh start, the website received a makeover as well. It's now the glimmering, shining showcase you see today. We've divided each of our categories up into easy-to-digest sections. By setting aside a special section for men in each of our jewellery types, male fans of Fraser Ross can easily pick out a chain suited to them. On the other hand, our charm bracelets section has been a hit because it makes it a simple task to pick a chain that will fit charms on it.


Security was also a rising concern for the company’s website, although no incidents had occurred where a customer’s information was at risk, we wanted it to stay that way and increase our security for the comfort of both the customer and staff at Fraser Ross. After all, purchases regarding jewellery are something to be taken seriously, it’s precious metal we’re talking about here! So we upgraded our website to have an EV (extended validation) SSL site certificate (the little green padlock in your search bar that indicates a site is safe to purchase from). Our site security is the best that money can buy and our customers have greatly appreciated the added security.

We also offer a 7-day money back guarantee for all of our customers. If you aren’t 100% happy with any purchase you make through Fraser Ross or want to exchange it for something else, we will do it, no questions asked! Along with our guarantee, we offer a handy sizing chart to help you figure out which size bracelet chain to pick because playing a guessing game with chain lengths can just be annoying! But you don’t have to worry about that here!  


If you love precious metal jewellery and want a safe place to shop it online, join us at Fraser Ross and browse thousands of designs. We’ll be waiting! Check out all our alphabet charms in silver and gold at Chain Me Up.